boAt Lifestyle IPO


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Boat-lifestyle is coming up with Rs 2000 crore IPO in 2023. 

The company filed Draft Red Herring Prospectus (DRHP) with SEBI in January 2023.

boAt Lifestyle IPO Issue

Warburg Pincus holds a 36% stake in the company and will divest shares worth Rs 700-800 crore in the Boat IPO.

The IPO will be a fresh issue of Rs 9,000 million and an offer for sale of Rs 11,000 million.

The company will replay Rs 7,000 million to clear some of its outstanding borrowings.

Founded in 2013, Imagine Marketing Limited, the parent company of Boat-lifestyle, is a digital-first consumer products company.

It is one of the largest Indian digital-first brands in terms of revenue from operations in FY 2020-21. The brand “boAt” launched in 2014.

#1 wireless hearables brand in value and volume terms with market shares of 48% in terms of volume and 30% in terms of value in FY2021.

Strong band Ambassadress

“boAt” - a strong brand name in India in the consumer lifestyle product segment

#2 smartwatch brand in India by volume with market shares of 23% in terms of volume and 13% by value in FY2021.

boAt Lifestyle Growth Strategies

Boat-lifestyle is continuously focusing on expanding its presence in adjacent products and geographies with organic growth.

Imagine Marketing Limited is planning to expand into the United Arab Emirates, Nepal, and other countries in the South East Asia region.

boAt Lifestyle company Financials

Strong growth in revenue from the operation, which grew from Rs 2,258.49 million in FY2019 to Rs 13,137.16 in FY2021.

PAT grew 10 times from Rs 80.37 million in FY2019 to Rs 865.37 million in FY2021.

EPS Grew from 0.8 in FY2019 to 8.53 in FY2021.

Final Word

boAt Lifestyle has successfully created a brand in the mind of user of lifestyle products

The company is continuously focusing on expanding to adjacent products and new geographies organically.

Owing to its effective marketing methods and high-quality products, it loved by the people across thel age group 

However, the company is still burning cash to gain market share with negative net cash flow from operations in FY2021.

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