Indian Premier League (IPL) 2023 Attracts Investors Across the Globe Particularly from the US

Why? Let us find out

Indian Premier League (IPL) has been popular across the world.

It is now attracting massive investment, particularly from the US, where people do not understand cricket much.

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IPL 2023 is a professional Twenty20 cricket league in India. 

Attention from global investors makes it the most lucrative investment in sports.

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In 2021, Silver Lake Partners invested $1.35 billion in the IPLs parent company. 

US investors predict potential growth in this sports league due to its massive popularity.

The Tata IPL 2023 has attracted over $3.2 billion in investment from US firms such as Silver Lake Partners, KKR & Co, and TPG Capital. 

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Apart from the US investors, several high-net-worth Americans or businessmen such as Jeff Bezos, Mark Zuckerberg, and Hedge fund manager Steve Cohen have shown interest to invest in the IPL league.

Advertisement revenue from this sports league has been increasing YOY

The total advertising revenue for IPL 2020 was estimated to be around Rs 3,000 crore (around $410 million USD), approximately 10% higher than the previous year.

Small businesses in India also gained revenue due to the massive market for merchandise related to the league. 

In 2019, the sale of IPL merchandise was Rs 500 crore (around $58 million USD).

Chennai Super Kings (CSK) unlisted share price has been performing well in terms of its market performance. 

With a face value of Rs. 0.10, the pre-IPO stock is trading at around the 200 level.  

The CSK stock has been a multi-bagger after it split from its parent company India Cement. 

These factors attract investors across the globe to invest in IPL companies in India.

Revenue from IPL is expected to go up further and that will attract more investor from across the globe.

Final Words

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