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Bud Light brand saw backlash over a promotion with a transgender influencer.
Bud Light controversy; Is it Over?
Bud Light revenue dropped by 26.8 percent year-over-year for the week ending June 10.
Despite facing a decline in sales the company has has announced a significant increase in investment to support the brand
“It's been a challenging few weeks. I think the conversation surrounding Bud Light has moved away from beer, and the conversation has become divisive,"
"For us what we need to deeply understand and appreciate is the consumer and what they want", he said
Bud Light is offering up to a $15 rebate on select packs of beer to celebrate the July Fourth holiday weekend.
The rebate is in the form of a prepaid card
The rebate is valid on the purchase of one 15-pack or more of Bud Light, Budweiser, Budweiser Select or Budweiser Select 55 bought through July 8.
The rebate form can be submitted through July 22 on Bud Light’s website
Placed two executives on leave
Bud Light has announced partnerships with country music and NFL stars with a new campaign.
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