Backlash against Bud Light Due to Transgender Controversy
Heineken is leveraging to gain the market share in America
Promoting its light beer during the Memorial Day celebration in America
Heineken is spending $100 million to promote a new light beer to Americans.
Heineken Silver driving fresh momentum into its U.S. business
Aims to profit from major changes in the vast U.S. market for light beer
Leverage the conservative backlash against Bud Light over a social media promotion
Heineken alcohol Content is 0 with its product Heineken 0.0
Heineken® 0.0 has a perfectly balanced taste with refreshing fruity notes and soft malty body.
Heineken is the world's second-largest brewer
United States it is ranked No. 4
Sales of Bud Light have recorded declines for six consecutive weeks after the controversy
sales of rival beers have surged
Sales of Coors Light jumped almost 23% over the week ending on May 13 YoY
sales of Miller Lite climbed 21% Over that period
Bud Light remains the #1 brand in the US nationally in volume and dollar sales
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