Heineken Is Gaining

Bud Light Next Slips due to Controversy

Bud Light controversy

Backlash against Bud Light Due to Transgender Controversy

Heineken is  leveraging to gain the market share in America 

Heineken 0.0

Promoting its light beer during the Memorial Day celebration in America

Heineken is spending $100 million to promote a new light beer to Americans.

Heineken expects growing business

Heineken Silver driving fresh momentum into its U.S. business

Aims to profit from major changes in the vast U.S. market for light beer

Leverage the conservative backlash against Bud Light over a social media promotion

Promoting the light beer 

Heineken alcohol Content is 0 with its product Heineken 0.0

Heineken® 0.0 has a perfectly balanced taste with refreshing fruity notes and soft malty body.

Heineken Beer

Heineken is the world's second-largest brewer

United States it is ranked No. 4

Bud Light Next boycott is really working

Sales of Bud Light have recorded declines for six consecutive weeks after the controversy

sales of rival beers have surged

Bud Light remains the #1 brand in the US

Sales of Coors Light jumped almost 23% over the week ending on May 13 YoY

sales of Miller Lite climbed 21% Over that period

Bud Light remains the #1 brand in the US nationally in volume and dollar sales

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