Mamaearth IPO Date Price GMP Allotment

Mamaearth IPO, Mamaearth IPO date price. HONASA Consumer Limited, Mamaearth IPO Details, Mamaearth IPO GMP,

Mamaearth IPO will open in 2023. The parent company of mamaearth, HONASA Consumer Limited filed a Draft Red Herring Prospectus (DRHP) with market regulator SEBI on December 30, 2022, for an INR 400 Crore fresh issue and 46,819,635 Equity Shares of Offer for Sale (OFS) in its Initial public offering (IPO).

The face value of each equity share is INR 10. The promoter and investor are selling a part of his stake in the company through public issues. Both the promoters Varun Alagh and Ghazal Alagh are selling 3,186,300 Equity Shares and 100,000 Equity Shares respectively. Investors such as  Evolvence India Coinvest PCC, Evolvence India Fund III Ltd, Fireside Ventures Fund, Sofina, and Stellaris are selling some part of their stake in the company in this IPO.

HONASA Consumer Limited IPO – Business Description

HONASA Consumer Limited is one of the largest beauty and personal care product manufacturers and sellers in India.

  • The company manufactures and sells its products under different brand names.
  • Mamaearth is one the household brand in India that is known for its natural products.
  • The company focuses on developing toxin-free beauty products made with natural ingredients.
  • Mamaearth is one of the unicorns in India that reaches n annual revenue of ₹10 billion within six years of launch.
  • Hanasa consumer limited has added five brands to its portfolios such as The Derma Co., Aqualogica, Ayuga, BBlunt, and Dr. Sheth’s, and has built a ‘House of Brands’ architecture that caters to the baby care, face care, body care, hair care, color cosmetics and fragrances segments of the beauty market.
  • The company had a market share of 5.3% in the online beauty and personal care market.

HONASA Consumer Limited Brands

Mamaearth IPO, Mamaearth IPO date price. HONASA Consumer Limited, Mamaearth IPO Details, Mamaearth IPO GMP,

HONASA Consumer Limited Founders and Leadership team

The company is founded by Mr. Varun Alagh and Ghazal Alagh.

Click to Read Detailed Company Insights of Mamaearth.

HONASA Consumer Limited Revenue and profits

HONASA Consumer reported strong revenue growth operations at a CAGR of 193.15% between FY2020 to FY2022 from ₹1,097.84 million in FY2020 to ₹9,434.65 million in FY2022.

HONASA Consumer Limited Financial Snapshotmamaearth IPO valuation

All amounts in INR Million
(Year ended March 31)
202020212022
Revenue Operation1,097.844,599.909,434.65
Total Income1,141.674,721.019,643.45
Adjusted EBITDA(71.92)313.64302.49
Adjusted EBITDA Margin (%)(6.55)6.823.21
Restated Profit/(loss) after tax(4,280.26)(13,322.15)144.43
Earnings Per equity Share-Diluted(31.63)(98.35)0.52
Net Cash from Operating Activities(103.55)297.26445.88
NAV per share (in ₹)(15.37)(61.80)23.42
Total borrowings5,927.5619,539.9935.86

Objects of the Mamaearth IPO Proceedings

The company will not receive any amount from the OFS. However, the company will utilize the amount from fresh issues as below.

  • Rs. 186 Crore will be spent on advertisement expenses towards enhancing the awareness and visibility of our brands.
  • The company is planning for Rs. 34.23 Crore Capital expenditure for setting up new EBOs.
  • Rs. 27.52 Crore will be invested in the company subsidiary, BBlunt for setting up new salons.

HONASA Consumer IPO: Do you invest?

  • HONASA Consumer Limited is one of the leading beauty care product brands in India with a strong household brand as natural products.
  • The operating revenue of the company has been growing over the years.
  • Adjusted EBITDA margin also improved significantly from negative (6.55%) in FY2020 to positive 3.21% in FY2022.
  • With the increasing number of working women, the demand for beauty products is expected to increase.
  • Further, the Indian economy is expected to do better across the world with 7% GDP growth in FY2023, while GDP growth may be up in the next two years.
  • The growth in the industry will further drive revenue for the company.
  • I would like to invest in the IPO both for listing gain as well as short term. However, it will depend on the price per share or the valuation of the per share price.
  • Many new age companies such as payTM, Nykaa, recently listed in exchanges failed to impress investors.
  • Honasa is just became profitable in 2022. Hence, we should invest only if the mamaearth IPO valuation of the equity share is not reasonable.

Mamaearth IPO Details

Mamaearth IPO DetailsMamaearth IPO date Price
and other details
Mamaearth IPO DateComing soon
Mamaearth IPO Price bandComing soon
Mamaearth IPO Allotment dateComing soon
Refunds Initiation dateComing soon
Credit of Shares to Demat AccountComing soon
Listing DateComing soon
Fresh IssueINR 400 Crore
Offer for SaleINR 1500 Crore
Equity Shares outstanding prior to the Offer90,057,500 Equity Shares
Maximum bid (lot size) 
For retail investor    
Coming soon
Minimum bid (lot size)    
For retail investor                                                 
Coming soon
Face ValueINR 10 per share
Listing on BSE & NSE

Mamaearth IPO Lead Managers and Contact

Contact DetailsLead Managers
Plot No. 63, 4th Floor,
BLM Tower,
Netaji Subhash Marg,
Sector-44,
Gurugram 122 003,
Haryana, India
Email: compliance@mamaearth.in
Telephone: +91 124 4071960
www.honasa.in
1. Kotak Mahindra Capital Company
Limited
2. Citigroup Global Markets India Private
Limited
3. JM Financial Limited
4. J.P. Morgan India Private Limited

Mamaearth IPO Details – Allotment Status

Mamaearth IPO allotment status will be available on KFin Technologies website website. To know your allotment status, get ready with your PAN number and click on this link. You may also reach out to Telephone: +91 40 6716 2222, E-mail: zaggle.ipo@kfintech.com

Mamaearth IPO GMP

DateMamaearth IPO GMP IPO Price

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