Mamaearth IPO Date Price GMP Allotment

mamaearth IPO, honasa consumer limited ipo

Mamaearth IPO will open from 31 Oct to 2 Nov 2023. The parent company of mamaearth, HONASA Consumer Limited filed a Draft Red Herring Prospectus (DRHP) with market regulator SEBI on December 30, 2022, for an INR 400 Crore fresh issue and 46,819,635 Equity Shares of Offer for Sale (OFS) in its Initial public offering (IPO).

The face value of each equity share is INR 10. The promoter and investor are selling a part of his stake in the company through public issues. Both the promoters Varun Alagh and Ghazal Alagh are selling 3,186,300 Equity Shares and 100,000 Equity Shares respectively. Investors such as  Evolvence India Coinvest PCC, Evolvence India Fund III Ltd, Fireside Ventures Fund, Sofina, and Stellaris are selling some part of their stake in the company in this IPO.

Mamaearth IPO Details

Mamaearth IPO DetailsMamaearth IPO date Price
and other details
honasa consumer IPO date31 Oct – 2 Nov 2023
honasa consumer IPO Price band₹308 to ₹324 Per Equity share
honasa consumer IPO date of allotmentTuesday, November 7, 2023
Refunds Initiation dateWednesday, November 8, 2023
Credit of Shares to Demat AccountThursday, November 9, 2023
honasa consumer IPO date of listingFriday, November 10, 2023
Fresh Issue₹ 365 Crore
Offer for Sale53,098,811 shares
(aggregating up to ₹1,701.00 Cr)
Equity Shares outstanding prior to the Offer310,479,227 Equity Shares
Minimum bid (lot size) 
For retail investor    
1 lot of 46 Shares
Maximum bid (lot size)    
For retail investor                                                 
13 lots of 598 Shares
Face Value₹ 10 per share
Honasa consumer limited IPO Listing on BSE & NSE

Mamaearth IPO – Business Description

HONASA Consumer Limited is one of the largest beauty and personal care product manufacturers and sellers in India.

  • The company manufactures and sells its products under different brand names.
  • Mamaearth is one the household brand in India that is known for its natural products.
  • The company focuses on developing toxin-free beauty products made with natural ingredients.
  • Mamaearth is one of the unicorns in India that reaches n annual revenue of ₹10 billion within six years of launch.
  • Hanasa consumer limited has added five brands to its portfolios such as The Derma Co., Aqualogica, Ayuga, BBlunt, and Dr. Sheth’s, and has built a ‘House of Brands’ architecture that caters to the baby care, face care, body care, hair care, color cosmetics and fragrances segments of the beauty market.
  • The company had a market share of 5.3% in the online beauty and personal care market.

HONASA Consumer IPO Brands

Mamaearth IPO, Mamaearth IPO date price. HONASA Consumer Limited, Mamaearth IPO Details, Mamaearth IPO GMP,

HONASA Consumer Limited Founders

The company is founded by Mr. Varun Alagh and Ghazal Alagh.

Click to Read Detailed Company Insights of Mamaearth.

HONASA Consumer Limited Revenue and profits

HONASA Consumer reported strong revenue growth operations at a CAGR of 193.15% between FY2020 to FY2022 from ₹1,097.84 million in FY2020 to ₹9,434.65 million in FY2022.

HONASA Consumer Limited IPO Financial Snapshot

All amounts in INR Million
(Year ended March 31)
Revenue Operation1,097.844,599.909,434.65
Total Income1,141.674,721.019,643.45
Adjusted EBITDA(71.92)313.64302.49
Adjusted EBITDA Margin (%)(6.55)6.823.21
Restated Profit/(loss) after tax(4,280.26)(13,322.15)144.43
Earnings Per equity Share-Diluted(31.63)(98.35)0.52
Net Cash from Operating Activities(103.55)297.26445.88
NAV per share (in ₹)(15.37)(61.80)23.42
Total borrowings5,927.5619,539.9935.86

Objects of the Mamaearth IPO Proceedings

The company will not receive any amount from the OFS. However, the company will utilize the amount from fresh issues as below.

  • Rs. 186 Crore will be spent on advertisement expenses towards enhancing the awareness and visibility of our brands.
  • The company is planning for Rs. 34.23 Crore Capital expenditure for setting up new EBOs.
  • Rs. 27.52 Crore will be invested in the company subsidiary, BBlunt for setting up new salons.

Also Read ESAF Small Finance IPO Analysis

HONASA Consumer Limited IPO: Do you invest?

  • HONASA Consumer Limited is one of the leading beauty care product brands in India with a strong household brand as natural products.
  • The operating revenue of the company has been growing over the years.
  • Adjusted EBITDA margin also improved significantly from negative (6.55%) in FY2020 to positive 3.21% in FY2022.
  • With the increasing number of working women, the demand for beauty products is expected to increase.
  • Further, the Indian economy is expected to do better across the world with 7% GDP growth in FY2023, while GDP growth may be up in the next two years.
  • The growth in the industry will further drive revenue for the company.
  • I would like to invest in the IPO both for listing gain as well as short term. However, it will depend on the price per share or the valuation of the per share price.
  • Many new age companies such as payTM, Nykaa, recently listed in exchanges failed to impress investors.
  • Honasa is just became profitable in 2022. Hence, we should invest only if the mamaearth IPO valuation of the equity share is not reasonable.

Also Read Protean egov technologies IPO Insights

Mamaearth IPO Lead Managers and Contact

Contact DetailsLead Managers
Plot No. 63, 4th Floor,
BLM Tower,
Netaji Subhash Marg,
Gurugram 122 003,
Haryana, India
Telephone: +91 124 4071960
1. Kotak Mahindra Capital Company
2. Citigroup Global Markets India Private
3. JM Financial Limited
4. J.P. Morgan India Private Limited

Mamaearth IPO Details – Allotment Status

Mamaearth IPO allotment status will be available on KFin Technologies website website. To know your allotment status, get ready with your PAN number and click on this link. You may also reach out to Telephone: +91 40 6716 2222, E-mail:

Mamaearth IPO GMP

DateMamaearth IPO GMP IPO Price

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