Tanla Platforms: Best CPAAS Companies In India In 2025

Tanla: Leading CPAAS Companies in India

Tanla Platforms Limited, headquartered in Hyderabad, leads as a platform-first innovator in the CPaaS (Communications Platform as a Service) segment. CPaaS companies serves as critical foundational infrastructure for emerging AI and cloud-powered enterprise communications, positioning Tanla as a direct beneficiary of the global pivot toward generative AI, data privacy, and omnichannel SaaS.

Tanla’s main products—Wisely ATP for scam/phishing detection, Trubloq.ai for spam compliance, and Surbo AI for conversational engagement—are built on AI/ML engines capable of scanning billions of digital messages monthly and identifying fraud patterns in under 5050 milliseconds. These proprietary platforms combine blockchain, advanced cloud architecture, and industry-leading data privacy, earning the trust of top Indian banks, OTT platforms, and regulators in an ecosystem where digital security is paramount.

Cloud communications platform as a service

1. AI-Driven Scam & Spam Prevention

Wisely ATP and Trubloq.ai together safeguard over a billion users, set regulatory benchmarks, and automate compliance across thousands of enterprises and telcos, making Tanla’s solutions sticky with large-scale adoption.

2. Strategic Enterprise Partnerships

Tanla is the preferred partner for WhatsApp (Meta), Google RCS, and Truecaller, enabling interactive and compliant messaging flows for banking, insurance, ecommerce, and government clients.

3. Exponential OTT Revenue

OTT channel revenue scaled 2x in FY25, triggered by Tanla’s SaaS-first approach and rich-media integrations, shifting engagement from legacy SMS to real-time, intelligent conversations.

4. International Expansion

Landmark deployments in Southeast Asia and the Middle East, including with leading telcos like Indosat, signal Tanla’s intention and ability to capture global AI-led communication opportunities.

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Financial Position of Tanla Platform

Tanla’s FY25 financial results confirm strong operational discipline:

Parameters	FY25 Value
Revenue	₹4,028 Cr
EBITDA Margin	17.2%
PAT Margin	12.6%
Free Cash Flow	₹514 Cr
Debt	Zero
Dividend (per share)	₹12
ROCE	26.1%

Shareholder value creation is central. Tanla platform returned 59% of free cash flows in FY23-FY25 via dividends and buybacks. A prudent capital allocation policy directs investment into platform innovation, improving asset productivity and sustaining a debt-free balance sheet.

CPaaS platforms

Tanla’s CPaaS platforms include:

Wisely ATP: AI-based anti-phishing, adopted by leading banks and telcos.
Trubloq.ai: The world’s largest blockchain-based spam prevention tool, supporting regulatory mandates and saving enterprises time via automated approvals.
Surbo AI: Conversational AI for commerce, with advanced analytics and OCR for intelligent onboarding.
MaaP & RCS Business Messaging: API-led integrations for scalable, compliant rich media communications across global partners.

Sales channels are built around direct engagement with enterprise customers, telco partnerships, and panel integrations for OTT providers. Tanla’s platforms power engagements for >2500 clients and maintain deep relationships with industry consortia and regulatory bodies.

Growth Potential of Tanla as communications platform as a service

Future Potential and Strategy

1. AI-Native, Autonomous Platforms

Tanla invests in self-learning, agentic platform engineering—building communication architectures where AI adapts to evolving threats, regulations, and customer behaviors, thus ensuring market relevance and resilience.

2. International Market Growth

Expansion into Southeast Asia, Middle East and greenfield opportunities abroad represent substantial upside. Major telco deployments (Indosat, Vodafone, etc.) validate Tanla’s global roadmap.

3. SaaS Monetization and Stickiness

Recurring revenue via SaaS contracts, layered with compliance, security, and marketing automation services, increases client lifetime value and ensures stable, predictable cash flows.

4. Data Center Modernization

Migration to sustainable, green data centers improves operational efficiency, secures platform uptime, and supports Tanla’s ESG commitments — a growing priority for global enterprise buyers.

5. Policy Advocacy

Tanla actively shapes industry standards for privacy, consent validation, and AI ethics. Proactive engagement with India’s DPDP Act, GDPR, and regulators ensures rapid adoption and low compliance risk.

Global Presence

Tanla Platforms continues to be primarily an India-focused enterprise, but global business is growing at a robust pace. For FY25 (ending March 2025), the company reported total consolidated revenue of ₹4,02,772 lakhs. Here’s the geographic split:

India: ₹2,38,294 lakhs (~59% of total revenue)
Rest of the World (Overseas): ₹1,64,478 lakhs (~41% of total revenue)

This shows a rapid shift: In the prior fiscal year (FY24), India contributed about 74% while international revenue made up around 26%. The jump in overseas revenue growth (up over 60% year-over-year) was primarily due to Tanla’s strategic expansions and the onboarding of major clients in the Middle East and Southeast Asia, following the acquisition of ValueFirst and new partnerships with global tech giants.

Regional Notes:

India remains the core market for communications platform as a service: Tanla retains roughly 35% CPaaS market share domestically, entrenched with top banks, insurance firms, and government projects.
Middle East & Southeast Asia: Both are high-growth zones, with new telco deployments and exclusive partnerships accounting for substantial international revenue. The United Arab Emirates (UAE) and Kingdom of Saudi Arabia (KSA) are focus territories.
United States and Europe: Tanla maintains an indirect presence via major platform partners (Meta, Google, Truecaller), but direct revenue from the US is not yet material as a percent of consolidated sales. The US operations are currently more strategic and partner-centric than direct-enterprise billed.

USA H1B Visa Policy and Its Impact

The H1B visa is a non-immigrant visa in the US for specialty workers, commonly used by Indian IT service professionals and engineers. Changes to this policy or caps can significantly impact Indian IT service exporters with large on-site workforces in the US.

Impact on Tanla Platforms:

Minimal Direct Impact: Tanla Platforms does not run large-scale IT service centers or place technical workers onsite in the US, as traditional IT outsourcing firms do. Its revenue model centers on providing platform-based communication solutions—CPaaS, messaging APIs, anti-fraud AI, and SaaS platforms—delivered from India and cloud infrastructure to global

Investing Rational of Tanla Platform Share

Innovation Moat: Eight granted patents and a continual stream of AI and blockchain enhancements ensure technological leadership.
Financial Strength: Cash-flow-rich business, zero debt, regular dividends, and robust governance measures.
Customer Retention: Deep platform integration and regulatory trust create high switching costs and recurring upsell opportunities.
Global Recognition: Named a “Visionary” in Gartner’s CPaaS Magic Quadrant for three consecutive years — global validation that matters.
Sustainability & ESG: Transparent reporting, environmental initiatives, and social impact programs drive investor appeal in both growth and impact categories.
Risk Management: World-class cybersecurity, data privacy, redundancy, and incident response frameworks minimize regulatory and operational threats.

Tanla Platforms is a rare blend of Indian SaaS ingenuity and global AI leadership. Its deep focus on AI-powered, secure communications, combined with robust financial management and strategic vision, makes it an attractive long-term buy for investors seeking reliable exposure to the future of intelligent digital interactions.